We extensively surveyed at 100% design asking the all important question, what percentage of 100% design, is design? 20 people later, and a lot of musings, the results are in. It seems that only 62.0505% is design, with answers ranging from 0.01% to infinity.
The stupid question raised another, ever pondered, question: well depends what you mean by design? We have no answer, but here are some of the thoughts of people we spoke to:
55% “Design / 45% nonsense
5% They just nick things that have been done before, from different eras, and call it new
70% – “ There was a brochure in the toilet, they’ve produced as many variations as possible, as many colour ways, a lot of it is just covering all the bases”
Sometimes its very art, sometimes its very design, sometimes its very commercial, where is the border?